From October to September, the Italian Hydrographic Service analyses the accumulation of rain and everything related to the water universe. On the occasion of the start of the Hydrological Year, and in today's complex context, it seems increasingly important to find tools to defend such a vital resource. The furniture and design sector are in the front row with three different entrepreneurial realities that highlight how intelligent water management through dispensers, mixers and latest-generation design machinery is the first step towards helping to safeguard the Planet. It all starts in the home, particularly in the two environments where water is used most: the bathroom and the kitchen.
Fir Italy, a company that for 65 years has been characterised by a strong aptitude for innovation, both aesthetically and technologically, in the field of bathroom and kitchen fittings, has for several years been committed to the sustainabilityIn fact, it continues to work on the Green Total Look, the revolutionary bathroom concept that offers faucets and shower solutions that are safe for the environment and for people.
Fir Italy is committed to the increasing use for its products of zero-lead brass, which is already present in the universal recessed system FirUnico. The company believes that fair and functional design cannot fail to take into account the needs of the environment and the preservation of primary resources, especially in this historical period.
For this reason, all the mixers, washbasin, bidet and shower heads by Fir Italia are water-saving by choice because they are equipped as standard with green aerators, which guarantee a significant reduction in water consumption. With the water-saving washbasin mixers, with flow rate limited to 5 or 6 L/min depending on the collection, water consumption can be halved; the shower heads are also water-saving with flow rate limited to 9 or 10 L/min. Alessandro Piesco, Managing Director of Fir Italia, affirms: "I believe that for Italy, even more than for other countries, this 'green' approach can be an extraordinary key to strengthening the 'Made in Italy' label and, more generally, to supporting the full affirmation of a new development model within our entrepreneurial system, based on the values of quality, innovation, eco-efficiency and environmental protection.
Attention not only to the product but also to the finishes, the soul of the Novara-based brand: in fact, Fir Italia's colour finishes are based on a new and innovative technology, called , the result of a mix of avant-garde production processes, which offers high aesthetic value and high durability. Thanks to this innovative process, the company has replaced some finishes with a galvanic process with others with a lower environmental impact, so that these finishes still guarantee high aesthetic quality and high performance in terms of durability and resistance.
In residential areas, great care is taken not only in the bathroom but also in the kitchen. As argued by Piesco, however, a more efficient use of water, a more eco-friendly management of this precious resource must also be a goal at industrial and corporate level.
"When we talk about water we address a cultural issue that affects both our lives and the future of the planet that hosts us.', confirms Alessandro Albanese, Business Development Manager of the Zerica brand, a Sicilian family business that has been offering smart water management solutions for 90 years. It is essential to remember that this extraordinary resource, essential for our well-being, is fragile and above all limited.
A unique commodity with important food and nutritional characteristics that, thanks to technology, can be more rationally utilised, optimising its priority uses. Remote control to solve problems, optimisation of temperature and pressure, for 90 years Zerica develops cutting-edge technology in the field of refrigeration and water treatment serving private and professional users.
From the elegant i-Wall built-in system that has won awards all over the world, to the iconic You, Omnia and Supra, appliances that guarantee safety, purity and aesthetics.
In order to better explain these values, they have created an H2O Dossier, a composite document where, in addition to highlighting the qualities of this precious resource, the company explores issues and suggests tools to avoid unnecessary waste and protect the environment. From use in the home to use in the company or at the restaurant, everyone can make their own contribution with water becoming an all-round useful resource from unusual points of view.
Using filtered water at home, in a company or in a restaurant has many advantages: no storage and handling of bottles, neither full bottles nor returnable empties, a simplification that combines with a not inconsiderable economic advantage especially at a time when transport is uncertain and expensive. It also fuels a planet-friendly approach by reducing emissions and contributing to the ecological transition.
Even from abroad, even in the technological United States, Made in Italy in the field of high-tech and designer taps represents an added value, an atelier where products of excellence can be developed. For InSinkErator, the American multinational which invented the food disposer 90 years ago and which is distributed in our country by I&D, the issue of water optimisation is a priority.
"Around the world,' explains Anne Kaarlela, the brand's Marketing Communications and Customer Service Manager Europe, 'one in three people live without access to safe drinking water (WHO/Unicef data) and by 2050, in some places in the world, water could be scarce for at least one month per year'.. InSinkErator® encourages consumers to think more about the water they waste and offers them a solution to reduce water waste in the home.
With faucets such as the 3N1 and 4N1 Touch, the aim is to educate consumers about the advantages of owning a specialised kitchen faucet, not only in terms of convenience in the kitchen, but also in terms of water savings. Available as a combination faucet or as a stand-alone add-on faucet, designed and manufactured in Italy, these jewels of technology offer a wide range of opportunities to consumers looking to change their lifestyle.
Every day, households waste a significant amount of water waiting for hot water to reach their taps from an often distant source. A specialised kitchen tap InSinkErator® always delivers just the right amount of water needed and represents a positive and sustainable lifestyle change for any household.
Design is therefore a mind and arm for a critical consciousness where sustainability is not a fashion but a way of life where water is always a guarantee, a right for all.
