The creator of 'Pieces of Venice' will take part in a conference on Saturday 10 October that will address the new challenges of tourism in the post-Covid era.
Can conscious tourism be the key to overcoming the difficult moment that the third sector is going through in this delicate social phase? On the occasion of the Venice Design Week, Luciano Marson, entrepreneur, designer and creator of the innovative circular company project "Pieces of Venice", and winner of 4 Compasso d'Oro awards, will be among the protagonists, on Saturday 10 October, of the conference dedicated to the role of territorial creativity in stimulating conscious tourism, an event included in the programme of the Venice Design Week (3-11 October).
The event, starting at 11 a.m., will also feature Monica Calcagno, professor of Design Management at Ca' Foscari University, confirms how the eleventh edition of Venice Design Week places special emphasis on craftsmanship and local culture, on the discovery of that hidden Venice about which we still know too little, but also on the role of designers in enhancing the objects that characterise every urban context and whose mere presence evokes magical stories with an ancient flavour. A declaration of intent that is in the DNA of the project conceived by Marson with the fundamental contribution of his wife, Karin Friebel, and that bets on the valorisation of the Venetian territory and its lagoon through the recovery of small objects belonging to the urban fabric, giving a new point of view also on the very concept of tourism.
"I wanted to encapsulate in "Pieces of Venice" a series of values that have always belonged to me, such as the love for Venice, a fragile city, unique in the world and universally loved, a condensate of culture, history and beauty, but also the attention to recovery and reuse, using disused materials but with a clear Venetian identity," says Luciano Marson; "I named the products with some addresses in Venice that would lead tourists to discover unusual places, off the beaten track. The other values that characterise 'Pieces of Venice' are those that have grown and matured in me along with the wisdom that accompanies advancing age: first and foremost, the attention to less fortunate people, witnessed by the choice of entrusting a large part of the processing and logistics to the Cooperativa Sociale Futura, which employs disadvantaged young people. The company also recounts my love affair with industrial design, made even more evident by the involvement of designer friends who were given precise design directions. In the fibres of the Pieces of Venice products, we have managed to instil not only the most authentic values of the city, but also respect for the environment, an issue we care about in a special way, and it is precisely for this reason that part of the proceeds will be donated to the Masegni e Nizioleti association, which specialises in maintaining the decorum of Venice'.
With its "Pieces of Venice, which on 9 September was awarded the XXVI Compasso d'Oro in the category 'Design for the Social', Marson has promoted a new form of awareness in which tradition, sustainability and love for the city are mixed. Anchors, planks, ship chains or old signalling briccole suddenly come back to life with 'Pieces of Venice', becoming exclusive souvenirs or useful objects for people, such as shoehorns, walking sticks or swing seats.
