#disTURBtheCANCER is an original, interesting, useful project, a project for the head, designed with the heart.
It was made possible by Elisa Negro, image consultant and founder of the company NELIS & GLAMa brand that produces headbands and turbanshand-sewn and all strictly Made in Italy.
And it is for this brand that Elisa has designed a line of turbans to be used in the transitional phase, between hair loss and regrowth of new hair, for all women undergoing chemotherapy treatments for cancer.
Made of a natural fabricheadgear is made of a fibre derived from milk casein, which has beneficial characteristics that are difficult to find in other fabrics. Hypoallergenicbreathable, thermoregulatorUV-protecting, moisturising, absorbent, antibacterial and completely compostable.
Not only that, the turban is designed to have very few seams, to avoid irritation and itching, and has a structure that recreates sufficient volume on the head to restore the sensation of the presence of hair and leave enough room for the hair that will grow back. Well aware of women's emotional relationship with aesthetics and the pain and discomfort experienced by women battling cancer as a result of chemotherapy treatments, the designer has designed a 'garment' that will not only allow women to face the alopecia phase with greater serenity, but above all, will provide the skin with the ideal conditions for faster regrowth of hair, which has fallen out due to chemotherapy cycles.
Elisa Negro is already thinking of proposing more colour combinations, firmly convinced that in addition to its beneficial capacities, it is important that the turban is a fashionable and elegant element that can be combined with the main outfits in every woman's wardrobe.
And so that the product can be deducted from expenses, in the buyer's tax return, the idea is to obtain CE certification, in accordance with the medical device directives (93/42/ECC)
And a crowdfunding campaign has started on the Eppela platform. Part of the money raised will be donated to the 'Buongiorno Dottoressa' centre in Milan, a Medical Outpatient Clinic dedicated to the health of women with cancer, in which an all-women team of doctors operates.
A project designed for women's 'beauty' and psychophysical 'well-being'. As a woman and a designer, what is the role of the designer today and what is beauty for you?
A designer, in general, transforms his mental projection into visual expression. Many contemporary designers pay attention to people's well-being and respect for the environment, experimenting with innovative materials and techniques, thus revolutionising the concept of creativity and the approach to the world around us. As far as my opinion on beauty is concerned, I find that it fits perfectly with the concept of harmony. I do not like artifice and ostentation 'at all costs'.
Beauty is about enhancing strengths, natural charisma and embracing weaknesses. How did this project come about?
During my profession as an Image Consultant, I had the good fortune to be greeted by wonderful women who revealed a very personal microcosm to me by opening the doors of their wardrobe. Inside I found everything, but never a turban. In the light of this reflection, mine would seem to be a very unwise business choice. In truth, to date, the best buyers NELIS & GLAM are precisely the women met during the Image Coaching. They needed a stylish detail, capable of characterising their image in an incisive manner. The fashion system of the last fifteen years is leading us towards excessively homologated stylistic choices to the detriment of uniqueness and personal branding. I would like to leave a trace and a glamorous, quality product on the head of every woman I have the pleasure of meeting. With regard to chemotherapy turbans, on the other hand, I have combined the wishes stated earlier with my sensitivity to the emotional relationship between a woman and the mirror. A woman with cancer, not only finds herself fighting against intrusive, cruel and unwanted pain, but will have to present herself to society again with an image altered by chemotherapy treatments. I would like the turbans #disTURBtheCANCER were a support for an elegant embrace of life.
