King Giorgio's gift: Giorgio Armani kicks off the conversion of his tailor's shops

At the mere mention of his name, you think of Italy. Tailoring par excellence. Elegance. Giorgio Armani is fashion. A man who has always combined his talent as a tailor and stylist with pragmatism, indispensable for starting and maintaining a company always at the highest level. With the concreteness that characterises his life, once again King George is directly on the field to help win the battle against Covid-19.
After the already important donation of 2 million euros to the hospitals most affected by the Coronavirus, Armani has implemented a conversion of his fashion house, starting the production of disposable gowns intended for the protection of all health personnel, daily engaged in hospitals. An important gesture, followed by a letter from Armani, addressed precisely to the health workers, so sorely tried at this time: 'It is moving to see you engaged in your work with the difficulties and great efforts that the whole world now knows. And especially to see you weeping. I think this feeling is connected to my desire to pursue a career in medicine when I was young and looking for my own path. All of Giorgio Armani is sensitive to this reality and is close to all of you: from the stretcher-bearer to the nurse, from the general practitioners to all the specialists. I am personally close to you. Giorgio Armani'. Following his example, other important Italian companies have also converted their production to do what needs to be done now. Help.
FCA, Ferrari and Magneti Marelli, will be involved in the production and assembly of new pulmonary respirators.
The Miroglio Group, owner of brands of Italian excellence such as Elena Mirò, Fiorella Rubino, Oltre and Motivi, produces surgical masks.
Prada is also contributing with the production of gowns and masks for healthcare personnel. Bulgari, on the other hand, like the entire LVHM group, including Dior, Guerlain, Givenchy, Kenzo and Acqua di Parma, will convert its perfumery lines into the production of disinfectant gel for hospitals.
Be present, help, donate what you can. This is the Italy that shows itself in times of difficulty but that we would like, always.