At FuoriSalone in the district of Ventura Milanwas staged from 5 to 10 September, Regeneration Hotelsorganised by architect Simone Micheli in collaboration with 196+ forum Milan, PKF hotelexperts. A mixture of high-profile experimental installations with a rich cultural programme of thematic conferences and symposia.
Hybridization, contamination, alteration are the key words guiding the content and formal happening, which has given life to a space dedicated to hospitality, to the intelligent use of technology and materials connected to the world of innovation, with installations dedicated to prestigious international hotel chains, each one addressed to an outstanding personality from the world of entertainment, music, journalism, criticism, sport, cuisine, fashion.
These included Carlo Conti, Fabio Cannavaro, Carlo Verdone, Vittorio Sgarbi, Raoul Bova, Andrea Bocelli, Bartolini, Reality, and Bruno Vespa. Hotel Regeneration was a disruptive narrative in which the human senses mingled, going beyond the ordinary, going beyond the traditional canons of the exhibition, dynamising the concept of an exhibition and configuring itself as a kermesse of events, conferences, workshops and meetings dedicated to business, real estate, design, architecture and training.
And it was precisely to training that space was dedicated SMAH - Hotel Rigenerationdedicated to green indoor, with the intervention of the green designer Sonia Santella, lecturer for the training organisation Italian Design Institute.
'Green Indoor: Aesthetic Emotion and Personal Research' is the title of the in-depth discussion that, thanks to Dr Santella, was offered to the many participants at the event.
"I see the domestic space as a place where I can explore my aesthetic sensibility," said the green designer, "which is not just a cold pursuit of beauty, but rather a way to reach, through beauty, deeper contents, such as approaching nature with more attentive eyes, discovering that landscapes are glimpses to be admired but also images that give us ideas and cues to set up a space and, why not, also to experiment with new ways of living.
I take a lot of inspiration from northern Europe because of the ability that people in that part of the world have to interpret nature both outside and inside the home, in a simple but very detailed way. In this context, the research I do on shapes and materials is aimed at achieving a mix of elements that blend and enhance each other. For this reason, when I work with green, I prefer to use material and rough surfaces. I really like the colour matt black which, combined with green, for both indoor and outdoor use, greatly enhances the aesthetic characteristics of any foliage. This element reconfirms itself as a current trend throughout Scandinavia, as does the love for imperfect, twisted stem plants, somewhat oriental"..
