One hundred meetings in as many cities around the world. The protagonists are the ambassadors of Italian design. Today, 20 March, we celebrate theItalian Design Day. Arrived at his third editionis a project promoting the Made in Italy all continents. One hundred locations have been chosen to present the best of the tricolour; from Beijing in Belo Horizonte, from Oslo in Johannesburg.
The task of our ambassadors is to tell what the Italian designwhich excellencies for which we are also recognisable overseas and what challenges we face in the near future. The theme of theItalian Design Day 2019 è "Design and the city of the future. Quality of life and new frontiers of living“.
A topic, as the president of ADI (Industrial Design Association) pointed out Luciano Galimberti, that "invites reflection on the strictly disciplinary role of design, but also on its various fields of application, without evading above all fundamental questions relating to the centrality of man and the protection and regeneration of the planet“.
The hundred events planned for today also include the organisation of conferences, competitions for young designers and training programmes, in order to give visibility to an important day that is becoming a fixed date in the international design calendar. The testimonials will select an iconic product of Italian manufacturing know-how, creating the first instant exhibition in the world of design. In addition, as reported on the Farnesina websitethe 100 selected products will be portrayed in a large printed mosaic that will become the emblem of theItalian Design Day 2019.
