Journey, a path of light and beauty by Barovier&Toso

The immersive power of video to tell the story and greatness of a company.
It is called Journey the project set up to make the world better known Barovier&Toso from a privileged perspective, discovering its identity and representative places.
Three documentary videos of about 4 minutes each with as many stages of a circular journey within the company, a journey but also a tool that promises to shorten any distance with customers, professionals and enthusiasts.
Thanks to the filming and direction of Riccardo Petrillo, we get to the heart of the production processes of the creations Barovier&Tosodescribing certain details with vividness and realistic detail. Spatiality, overview and vision of detail also return in the sequences depicting the environments of Barovier&Toso Palace and the Milan showroom, imbued with a magical charm.
Narration and storytelling were entrusted to IF Experience, a pioneer of experiential luxury in Italy, founded by architect Daniela Bianco and art historian Filippo Cosmelli.
He is the face and voice of the 3 episodes of the Journal project, an exceptional companion who explains and shows what makes the unique Barovier&Toso.
The first episode takes place inside the company's historic furnace in Murano. It is a small excursus in time, to retrace some stages of the brand's centuries-old history, but above all it is a way to dive inside the glassworks' production cycle, from glass preparation to product assembly.
The second and third episodes enter the heart of the company's headquarters: Barovier&Toso Palace, in Murano, and the showroom-concept flat in Via Durini, Milan.
An opportunity, this, to allow everyone to visit these places and breathe in the atmosphere. The architectural space, the creations, the installations, the use of colour, the archive materials, from Rio dei Vetrai to the mainland: an itinerary that speaks of elegance, art, tradition and contemporaneity.
The videos are an addition to the Tales project, presented in January, with the company's now cherished aim of revealing new content of its approach and philosophy in a refined, innovative and intriguing way, to share more and more of its reality and highlight every aspect of it.