Edited by Nicola Carbonara
Kelly Hoppen is the new Brand Ambassador of InSinkErator®. The American multinational company that has been simplifying life in the kitchen for over 80 years with its special kitchen mixers and household food dispensers now has one of the most popular and interesting international interior designers as its godmother.
Kelly Hoppen is known for her elegant and timeless taste and this way of being, which has made her a benchmark in the industry, perfectly complements the InSinkErator® kitchen products that combine modernity, simplicity and efficiency. InSinkErator® invented the domestic food disposer (also commonly known as the rubbish disposal) over eighty years ago and today is the global market leader.
They produce a wide variety of models, designed to meet the different needs of households and the requirements of their kitchens. An InSinkErator® food waste disposer is a sustainable asset for the modern home, which can be discreetly placed under the kitchen sink, and is the ideal solution to prevent food waste from ending up in the rubbish, especially where home composting is not possible.
To make every kitchen smart, efficient with style, the InSinkErator® product range, 'approved' by Kelly Hoppenalso offers an elegant collection of very special dispensers. I InSinkErator® taps are designed to eliminate the need for a kettle and are available in a wide range of trendy shapes and finishes, including Brushed Gold and Velvet Black. The top tap of InSinkErator® rangethe new 4N1 Touch, instantaneously and safely dispenses boiling water (up to 99º C) in addition to filtered water at room temperature or hot water from one combined appliance.
Kelly Hoppen CBE, commenting on the collaboration with InSinkErator®, he stated: "The kitchen has always been my favourite room, it is where you spend time with your loved ones, share meals and tell stories. I am also a big fan of clean spaces and firmly believe that less is always more, especially in the kitchen. A tap that offers instant boiling water is perfect for my kitchen and for anyone who has a hectic lifestyle or is short on time. The food waste disposer is very convenient and makes sorting food waste easier. Both have saved me so much time that they immediately became my favourite kitchen appliances.
Ashley Munden, Managing Director, EMEA, InSinkErator®, he states: "We are elated and delighted to announce that award-winning interior designer Kelly Hoppen has become our ambassador and has placed a seal of approval on the entire InSinkErator® product range. Kelly Hoppen is an acclaimed interior designer of major projects; her endorsement will raise the profile of our kitchen sink solutions, alongside the growing consumer need for sustainability by helping to reduce food waste in the home. Our range of special faucets and food dispensers are in line with Kelly Hoppen's ethos of rationalising the kitchen and, together with the practical and hygienic benefits offered to consumers, offer much more than just a style statement".
