Originating in Anglo-Saxon countries and then becoming an established and growing profession in Europe and especially in Italy where, thanks to a fervent wedding culture and fairytale locations, the wedding dream has become part of a real market.
We are talking about the figure of the Wedding Planner or the wedding planner, he or she who, coming to the rescue of couples about to get married, offers comprehensive advice with respect to thewedding day organisation.
Wedding planner training represents a distinct specialisation compared to theevent organiserwith a range of theoretical and practical knowledge and skills that are part of this particular profession.
Becoming a wedding planner: what skills you need to prove.
In addition to strong organisational skills, which are the indispensable basis for being a good wedding planner and see the professional involved in the planning of the individual stages of the event and often result in the management of setbacks, the professional will have to demonstrate a great deal of flexibility, the ability to remain calm in the face of any eventuality and a strong propensity for creativity and originality.
He will also have to give an identity to the wedding, taking care of the details and every aspect of the set-up. Not only that, he must know how to listen to the customers, understand their needs and aspirations regarding the event, and get in tune with them.
The IET Wedding Planner Master
There are many wedding planner coursesbut these are often paths that deal very superficially with the themes and wedding organisation phases. For this reason EIT, European Tourism Institute, organises a Milan and Rome a real Master for Wedding Planners with particular attention to destination weddingwhich is divided into several training phases:
- Individual preparatory study on the following topics: Origin of the wedding planner profession; Personal and professional requirements, attitudes, ethical standards; Different types of events (shows, meetings, weddings);
- An English module;
- Safety at work course (low risk);
- 72 hours of classroom lectures;
- Video-cv production;
- Project Work (Trainees will be given the task of designing and organising a typical wedding event, starting from the analysis of all the aspects studied during the lectures, up to the drafting of a report of the results);
- Internship phase lasting a minimum of 100 hours in agencies involved in the organisation of events, meetings and weddings, during which participants will be able to put into practice all the notions learnt during the classroom part;
- Digital CV and video CV dissemination
The master is aimed at those who wish to specialise in wedding sector lending their know-how to couples getting married.
The master's course, for a maximum of 25 participants, covers the following topics:
- Market analysis, marketing and sales techniques
- Event organisation: all preparatory and management phases
- Different types of customers; the getting-to-know-you meeting; budgeting; the business plan
- Bureaucratic procedures to organise the wedding
- The location and working tools: choice of services and suppliers, contracts
- Photographic services, decorations and floral arrangements
- Clothes, make-up, hairstyle
- Bon ton and etiquette
- Ceremony and Honeymoon
- Banqueting, mise en place, tableu mariage,
- Different types of menu and service, wedding cake
- The marriage of foreigners in Italy
- The new trends, the civil rite and 'symbolic' rites
- Wedding in times of the web: initiatives and tools
- Internet sites, social and blog communication
- Destination wedding
- Beach wedding
- Wedding styling & Event designing
A Master's degree... also online
For those who cannot attend classes in the classroom, IET offers the possibility of choosing the online version of the master's course. A route that, without taking anything away from the programme, allows you to follow all the lessons from the comfort of your own home in front of the PC.
Same lecturers, same topics, same training quality!
To find out more about classes, lecturers and organisation of the various teaching phasesjust fill in the appropriate contact form present on the ..





















Becoming a wedding planner: what skills you need to prove.











