If in the luxury sector furnishing means making sense of one's world, transforming the space in which one lives into a place suited to one's way of being, then translating a simple space into a place to call home becomes something more than just choosing elements to 'fill' the living context.
The choice of furniture becomes a mirror in which to recognise oneself, to create a setting in which one can feel good about oneself and others, defining the character and way of life of those who choose it. Russian tycoons, Arab princes, Chinese upper middle class: this is the new clientele of luxury furniture made in Italy.
The Italian interior design industry is known throughout the world for having consigned unique pieces to history, designed by some of the most famous architects and designers, characterised by functionality, essentiality and linearity of form.
Visiting the Milan International Furniture Fair 2017 edition (Halls 2 and 4), however, it was evident that for many countries, Italian interior design is synonymous with 'classic'. The perennial search for exclusive and refined pieces by increasingly demanding customers is translated into manufactured products by Italian companies specialising in artistic woodworking and cabinetmaking of the highest level. Family-run companies, which started out as manufactures, have developed into highly specialised industries, each with its own background of know how and its own specific expertise: with this spirit and this attitude to experimentation, timeless collections were born, which are still today a benchmark for the classic furniture industry worldwide, and are displayed in the most prestigious dream residences.
Excellence in Brianza for the luxury sector
La Brianza is perhaps the only place in the world where you can find so much excellence in such a small space: manual skills and specialisation in all kinds of craftsmanship of the high-end furniture sector.
The attentive observation of the world and the evolution of contemporary society are at the heart of the creativity and modernity that animates the collections, protagonists of a luxurious and refined elegance that manifests itself in the skilful work of the master craftsmen of upholstery, cabinet-making and material processing: precious woods, precious stones, mother-of-pearl, Swarovski crystal.
From Dubai to China, thanks to their inquisitive and cosmopolitan approach, these companies have been able to rapidly gain leadership on the international scene of the luxury designno longer understood as a mere furnishing project, but as a total look proposalprecious and customised in detail as if it were a haute couture suit, capable of representing a true philosophy of life, in a single word a lifestyle.
