Instagram, the application developed by Kevin Systrom e Mike Krieger and launched on 6 October 2010, is increasingly consolidating its position as the most widely used platform in the world of high fashion: brands, companies, influencers and fashion bloggers measure themselves daily through interactions with their followers.
And so, even during the Milan Fashion Weekbrands that took part in the fashion shows populated the social network in a massive way.
Recording their performance and ranking the most social brands was done by Blogmeterdisseminating data from theInstagram Fashion Index, the industry observatory that revealed the best fashion brands during Milan Fashion Week. The report took into account various parameters such as engagement, new followers, published posts and content strategy.
The analysis was carried out on the instagram profiles of the 68 brands that presented their new women's collections.
In first place we find Gucciwhich totalled 3.8 million interactions, with 1.3 million interactions reached with the hashtag #alessandromichelethe company's fashion designer.
Next we find Versace e Moschinoboth with around two million interactions, while Armani ranks only fourth with about 1.2 million interactions.
In terms of gaining new followers, right after Gucci (which totalled 156,000) we find Pradawhich collected no less than 100,000 new followers in just six days.
During Milan Fashion Week, the brands that made the most effective posts on Instagram with the hashtag #MFW have been Moschino e Fendi.
Looking instead at the absolute rankings, during the first day of fashion week, which took place on 22 February, right after Gucci, which totalled 806 thousand interactions in a single day, we find Alberta Ferrettiwhich reached, again in a single day, 126,000 interactions.
