Edited by Valentina Sica
At the past Milan Design City, was presented Princypethe new real estate project on the initiative of Lion Fund managed by Dea Capital Real Estate SGRwith advisor RedBrick Investment Groupwhich sees the collaboration of three of the most prestigious names on the Milanese scene.
To the new realisation, signed by Studio Marco PivaAbitare Co. also participates as broker agency and Milan Contract District for home design products and services.
The residence, located on Prince Eugene, immediately catches the eye for its iconic charm, ushering in a new era of living in Milan. The architecture of the building, with the large green terraces on the various levels sloping down towards the inner courtyard, further emphasises the lightness of the composition, giving it impetus and evoking the tradition of elegance and style characteristic of historic Milanese residences.
The interior design of the flats includes some of the best brands of interior design and of home fit-out (among others Ernestomeda, Lema, Gessi, Cesana, Lualdi) that further emphasise the elegance and charm that characterise the project.
Great attention to detail, exceptional amenities dedicated to the condominium alongside a careful and precise design of the interior spaces promote the psycho-physical well-being of the future inhabitants. Milan Contract Districtthanks to the internal Store-developmenthas also designed and created the exclusive Info-Point, which allows each buyer to preview the experience of the future home by taking an emotional journey that begins inside and then continues, by invitation, in the private showroom of Milan Contract District.
"The Princype residential complex represents a new episode of sustainable urban architecture in a strategic area of the city of Milan. - tells Marco Piva -. A project that was born with the aim of reclaiming a vast urban void after years of abandonment, through the creation of a residential complex of great value, characterised by an unprecedented residential concept, which draws inspiration from Studio Marco Piva's consolidated experience in the field of hotel and related services, to be translated into an innovative, dynamic and highly functional residential lifestyle. The attention to detail, with a particular search for materials for the building's façade and interiors, recalls the work that Studio Marco Piva has been developing for years: continuous formal, functional and emotional research, which aims to create new benchmarks of technical excellence, without ever losing sight of the human dimension of the project."
Lorenzo Pascucci, founder of MCD, explains that "Among the services of our platform, the creation of concept Stores such as the one designed for Princype has always been one of the value assets that we offer exclusively to developers and that we implement downstream of an articulated sharing flow that crosses both broker strategies and the most advanced digital customer activation solutions. In fact, I believe that, despite the particular moment in which technology is becoming an increasingly unavoidable component even in the purchase of durable goods such as the home, the fallout in a 'protected' physical place that offers dedicated services and a real customer experience that immerses the customer in the tangible elements of interior design, is today more than ever a fundamental key to translating a simple interest into a preliminary".
For Giuseppe Crupi, Sole Director Abitare Co.: "Princype is a project that will finally fill an empty area, abandoned for years, in an area of the city undergoing major urban transformation. It is an initiative that will have a significant impact on the neighbourhood, enhancing it socially as well as in terms of real estate. Also for Princype we applied our modus operandi, based on a platform of services related to market analysis and feasibility of the real estate project, from technical design aspects to marketing, resulting in 90% of flats sold in less than 18 months (204 units)."
