It is the Design Narrative the theme of the third edition of Tortona Rocksa unique place where stories from all over the world can be told, with design
at the centre of the game, but from a different perspective, of change, because its perception
is no longer linked to the individual object, but is understood as a kind of starting point that gives rise to unique and emotional stories.
Tortona Rocks reaches its 3rd edition
An outpost of international creativity, the Tortona Rocks #3 is presented by Milan Space Makersfinding in design the most intimate meaning of narrative, without ever forgetting design, but looking at the need to transmit new forms of knowledge. Stories that intertwine, therefore, at theFactory 31 in Milan, an exhibition village that this year showcases the best of design through different thematic areas.
Over 20 exhibition projects, curated by thirty designers and fifty companies. This is how Milano Space Makers recounts the new protagonists of contemporary design. Europe and Asia merge their ideas in a large space where the exhibition projects of Norwegian Presence, Swiss Design District, Containerwerk, Resonance Material Project, +d & soil, Stellar Works, Politecnico di Milano in collaboration with Vans, Achiproducts Milano, Napapijri, Hyundai and others stand out.
Top brands at Tortona Rocks
Top international brands make their mark at the Visconti Pavilion with projects aimed at renewing their presence, such as MINI, Honey, Élitis and a Thai design pop-up store. Design stories are shared at Tortona Rocks. The route to learn about the latest trends continues at Via Novi 5, where Impress, a leading manufacturer of furniture surfaces, presents all the novelties of the moment. While at Via Borgognone 26, Whirlpool remains available to users with a range of collections suited to different personalities.
Again, the debut of Alatec Via Savona 33. Polyurethane and pvc from the automotive and furniture industries, through to haute couture. A double novelty for the company, both for its presence at Design Week and for its message, aimed at the campaign to replace natural animal fibres with more environmentally friendly products.
Last but not least, a mention goes to the Asian market; a few steps from the Tortona area, in the Naviglio Grande area, the first exhibition platform Asia Design. A project that aims at the knowledge of new design trends from the East.
A container of ideas
Tortona Rocks is a true container of ideas, in the most extreme and cultural sense of the term. An opportunity to look at the varied and fascinating world of design, complex and ramified, but always aimed at a greater knowledge of objects, of oneself and of others.
