È Ultra Violet, in code 18-3838, the Pantone colour of 2018. This will be the shade that will influence the world of fashion, as well as art and design, during the next 12 months, shaping international craft and industrial production.
2018 is Ultra Violet
The highest authority on colour has given its verdict, describing Ultra violet as:
An intensely provocative and thoughtful shade of purple, communicating originality, naivety and visionary thinking that points to the future.
© Pantone LLC
Alongside this, the institute has also created a special palette of colours with the best shades to match Ultra violet. It is a complex and contemplative colour, a symbol of a fast-growing counterculture; a colour that represents going beyond the rules, breaking them with creativity and reinventing them with artistic talent.
A union of two opposite hues such as red and blue, the 2018 pantone colour has a visual expression that places theemphasis on individualismexalting man's ability to leave his mark on the world. At the same time, however, it is a meditative colourserene response to the hustle and bustle of everyday life, an expression of a need to carve out space and time, to assert themselves in the ephemeralto concretise and making solid what appears liquid.
